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Practically 20 p.c of Elon Musk’s social media posts have been political thus far in 2024, in keeping with a Washington Publish evaluation, a major soar from earlier years, because the tech billionaire more and more entails himself in right-wing politics.
The Publish evaluation discovered that 17 p.c of Musk’s 2024 posts on his platform X have centered on politics, up from simply 2 p.c in 2021. The shift comes as Musk more and more wades into right-wing politics, first backing Florida Gov. Ron DeSantis’s (R) presidential major marketing campaign after which endorsing former President Trump final month.
Musk as soon as dedicated $45 million a month to assist reelect Trump, although he has since scaled again that promise. He additionally introduced final week that he’ll host Trump on X, sitting down for a proper interview with the previous president.
A lot of Musk’s political speech has targeted on “woke” and “cancel tradition,” conservative lightning rods for on-line dialog and complaints about society. X introduced final week that it’s going to sue a coalition of advertisers for boycotting the positioning as a result of Musk’s views.
Promoting on X has cratered since Musk bought the corporate and altered its title from Twitter in 2022. The billionaire has blamed “woke” politics, whereas business specialists have famous that Musk’s personal views make X much less model pleasant.
The rise in political posts has additionally diminished the footprint of Musk’s personal companies on his social media presence. Whereas he nonetheless incessantly posts about Tesla and SpaceX, amongst his different tasks, the billionaire has devoted much less time to discussing the manufacturers lately.
Posts about Musk’s corporations, together with X itself, fell by a few third since 2021, the Publish evaluation discovered, to 21 p.c of his posts.
Musk is probably the most adopted consumer on X, with greater than 193 million followers. X has controversially served his posts to customers algorithmically, garnering complaints from these trying to keep away from posts by the positioning’s proprietor.
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